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AMEX

Project Type

Events | Experiential | VR | Print

VR Project

Wimbledon VR Fan Experience Area ft. Andy Murray

Role

Project Manager | Daily stand-ups, budget management, timeline management, production scoping

MOMENTUM | LTA | AMEX

I scoped out timings, budget and concepts for an innovative $3M+ fan activation onsite at the All England Lawn Tennis Club for American Express and Wimbledon.

I collaborated with the Momentum CTO, 3D design leads, and production vendors to define technical requirements, branding, and creative concepts in a Game Design Document for the VR
tennis game, featuring Andy Murray.

I also managed the design and production of high-resolution print signage, collateral, and merchandise.

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