 | CLASSICAL | PRODUCT & DESIGN OPERATIONS | LAUNCH EVENTS

The objective:
To create supporting press materials for the Apple Classical launch in Japan, in conjunction with a wider launch across Korea, China, Taiwan and Hong Kong.

My role:
I worked with the Classical team in Europe, the LA-based Music localization team, Business Affairs, and the PR team to create a Reviewer's Guide in Japanese for the local market press to better understand the new app. I set a biweekly meeting cadence with all stakeholders, created project plans with key milestones and established communication channels.

The outcome:
A 10-page guide showcasing the app in Japanese. The guide was also supported by 5 curated screen assets, showcasing the app's key features, cleared for local press usage in their articles.