The Problem
Apple's product and content launches required coordinated go-to-market execution across a wide and fast-moving slate — TV+, Sports, Music, Podcasts, News, Books, Maps, Fitness, and more — with no single team owning the full picture. The challenge was maintaining quality, accuracy, and speed across 5–20 live press events per month, multilingual deliverables in up to 30 languages, and senior leadership reviews, while building operational infrastructure that could scale.

My Role
Press events — end-to-end ownership: served as the main point of contact for the internal press team and presenters across 5–20 global briefings per month covering TV+, Sports, Music, Fitness, and Podcasts, including MLS (Messi, Leagues Cup), Paris Olympics, and MLB announcements. Managed the P&D Briefings calendar between PR and Product teams, initiated venue requests across Apple locations, drove script development and Director reviews, and maintained a product hub with work-back schedules and event materials. Provided back-of-house operations on the day and on-site presenter support where needed.

Navigating complex constraints: managed MLS Newsroom asset production including approval timing windows, prohibited content categories, permitted edit types, and audio clearance requirements. Mapped the full constraint set as a production brief before work began, delivered assets without violations, and documented the process as a standing reference for future Apple TV Sports productions.

Asset coordination and technical setup: coordinated with the Asset Management team for assets and reviewer's guides for Newsroom and external-facing communications. Engaged the Product Tech team for technical support, equipment, and setup at briefing locations. Managed in-device QA and custom motion captures for onsite product demos.

Internal video creative and vendor management: managed creative scope and vendor relationships for internal Apple corporate communications video, showcasing 10+ Apple products. Oversaw reviews, A/V assets, and production trackers from brief through to delivery. Also led teams of 15–30 on How-To videos featuring Apple Music talent, managing VFX requirements and subtitle localization across 30 languages.

Navigating complex constraints: managed MLS Newsroom asset production across approval timing windows, prohibited content categories, permitted edit types, and audio clearance requirements. Mapped the full constraint set as a production brief before work began, delivered assets without violations, and documented the process as a standing reference for future Apple TV Sports productions.

Localization at scale: coordinated localized UI assets for Podcast Transcripts across 11 markets and produced press documentation for Apple Music Classical launches in Japan and Korea with a distributed US/Europe team.

Operational frameworks and GTM infrastructure: authored playbooks and training documentation for launch and GTM workflows across consumer and creator deliverables. Roadmapped senior leadership brand and product reviews for TV, Sports, Podcasts, and Music. Researched and tested PM tooling to scale GTM reporting. Consolidated high-level communications to senior product leads and organization directors.

The Outcome
5–20 live press events managed per month
30 languages for How-To video subtitle localization, 71K YouTube views
12+Apple product lines across GTM scope