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DISCOVERY CHANNEL
Role
Producer | Stakeholder management, creative concepts, design, build, trafficking
Press Release
Project type
Ideation | Creative Production | Digital | Rich Media | QA | Delivery
Discovery Channel | TLC | Tag
The objective:
The Discovery Channel and TLC wanted Tag to ideate and producer digital assets to promote The Charlotte Crosby Experience
My role:
I acted as a Senior Producer, in a hybrid role working with both the client and the internal creative team, to develop creative concepts and deliver the Charlotte Crosby media plan. I also performed QA and trafficked all assets, working with the relevant ad ops teams.
The outcome:
An on-brand suite of assets including home page takeovers and rich media advertising, successful trafficked on time through Amazon Ad Server (formerly Sizmek) and Flashtalking.