The Problem:
Discovery Channel and TLC needed a suite of digital assets to promote a new show — on brand, on time, and ready to traffic across multiple ad servers. The hybrid nature of the brief required both creative ideation and end-to-end technical delivery from a single point of ownership.

My role:
Creative concepting and production: acting as Senior Producer in a hybrid client-and-agency role, developed creative concepts and managed the internal team to produce an on-brand suite of digital assets — including homepage takeovers, rich media banners, pre-rolls, and motion graphics.

QA and ad trafficking: performed end-to-end QA and trafficked all assets through Amazon Ad Server (formerly Sizmek) and Flashtalking, coordinating with the relevant ad ops teams to ensure clean, on-time delivery.

The outcome
2 ad servers trafficked across — Sizmek and Flashtalking
Full suite of on-brand HPTOs, rich media, pre-rolls, motion graphics