The Problem
FedEx needed to promote their tracking tool across 10 European markets, but no established workflow existed for multilingual video localization or YouTube channel management at scale. The campaign required producing three evergreen videos, localizing them into 10+ languages, and managing SEO and channel setup across local YouTube presences — all without a reusable process to draw from.

My Role
Video production and localization: oversaw concept, production, and delivery of 3 informational videos covering basic, advanced, and app tracking use cases — including a photo shoot with hand model talent and freelance crew. Managed post-production with a creative vendor on the English master, then localized into 10 languages via voiceover agencies and subtitling, depending on market requirements.

YouTube channel management: managed upload across FedEx local YouTube channels, including interactive end cards, locally researched SEO keywords, and metadata — ensuring each market's content was discoverable and correctly configured.

Process design and documentation: with no prior workflow to reference, drew on previous experience to draft and iteratively refine a reusable localization process — documenting SRT file handling, end card configuration, SEO metadata, and channel management. Trained the OMD media planning team on the process, which was subsequently adopted beyond the original project and reused at later contracts.

Supporting materials: delivered localized landing pages, a B2B sales toolkit, and business slide decks alongside the video content. Also oversaw eNews localization, A/B testing, and distribution across 10+ markets.

The Outcome
3 evergreen videos across 10 markets and 10+ languages, housed on YouTube
Sales toolkits across 10 markets and 10+ languages
$150K Budget