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WARNER BROS
Project Type
Advertorial | Content | Events | Print | Digital | Competitions
Press Article
Press Article
Press Article
Role
Project Manager | Creative production, adops, data metrics and KPI measurement, competition compliance/terms and conditions
TELEGRAPH | WARNER BROS | QANTAS | ENTERTAINMENT ONE | ZENITH
The objective:
To promote Russell Crowe’s epic Warner Bros. drama The Water Diviner, the Telegraph and Qantas partnered up to give readers the chance to win a trip to Australia.
My role:
I partnered with ad ops, media planning, design, and editorial teams to deliver print promos, advertorial content, and home page takeover ads, driving traffic to the content and competition. A large part of my role was to finalize the terms and conditions of the competition working with the Telegraph compliance team and the Qantas client.
The outcome:
We exceeded the guaranteed KPI of 10,000 unique users 2 weeks before the competition ended.