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WARNER BROS x QANTAS x THE TELEGRAPH x ENTERTAINMENT ONE x ZENITH
Project Type
Advertorial | Content | Events | Print | Digital | Competitions
Press Article
Press Article
Press Article
Role
Project Manager | Creative production | Data Metrics and KPI Measurement | Competition Compliance | Stakeholder Management: 5 x partners, data, ad ops, print
The Problem
Warner Bros. needed to build awareness and excitement around The Water Diviner among a UK audience, while Qantas wanted to connect their brand to the film's Australian setting. A multi-partner campaign required coordinating editorial, advertising, and a reader competition across multiple stakeholders — with compliance and legal sign-off on prize terms as a critical path dependency.
My Role
Campaign delivery: coordinated across ad ops, media planning, design, and editorial to deliver print promos, advertorial content, and homepage takeover ads — all driving traffic to the competition and campaign content.
Compliance and competition management: led the finalization of competition terms and conditions with the Telegraph compliance team and Qantas, navigating a multi-party prize agreement — including a trip to Australia — to ensure legal clearance without delaying the campaign launch.
The Outcome
10K+ KPI unique users hit 2 weeks before deadline.
5 partner organisations coordinated across one campaign.
