The Problem
Westfield's Future Fashion initiative — spanning wearable tech, retail apps, and the in-store experience — needed to reach a large, engaged audience that would take it seriously. A brand campaign alone wouldn't cut it; the initiative required the editorial credibility and cross-platform reach of a trusted media partner to drive both awareness and action.

My Role
Campaign delivery: Managed end-to-end delivery of a $150k, 2-month program across print, digital, and social — coordinating advertising assets, creative content, display bookings with Ad Ops, a bespoke targeted email, and a competition page developed with Compliance.

Editorial and influencer access: Secured two senior Telegraph editors and several influencers for a live activation at Westfield Stratford, lending genuine editorial credibility to the campaign. Managed influencer contracts including social media obligations.

Content at scale: Delivered 6 print pieces across double-page spreads, 4-page articles, full pages, and half pages — alongside pre- and post-wave research to measure campaign impact.

The Outcome
I delivered 6 print pieces across double-page spreads, 4-page articles, full pages, and half pages — alongside pre- and post-wave research to measure campaign impact. I exceeded the original 500+ competition sign-up KPI.