TELEGRAPH | WESTFIELD

The objective:
This $150k 2-month advertorial content program aimed use Telegraph platforms and channels to promote Westfield's Future Fashion initiative, highlighting advances in fashion across wearable tech, apps, and the overall retail experience.

My role:
I managed the delivery of assets covering print, digital, and Telegraph presence at an event featuring influencers at the Westfield Mall in Stratford, London. Attending fashion influencers and members of the Telegraph editorial team also posted on social media while at the event.

Deliverables included:
6 print articles (double-page spreads, 4-page articles, full pages and half pages)
Digital display advertising booked with ad ops
Bespoke email targeted at a specific subscriber target audience
Competition page
Influencer contracts including social media obligations
Pre- and Post-wave Research

The outcome:
I successfully managed Telegraph communication channels to drive more traffic to the Westfield platform. I also provided seamless access to genuine Telegraph editorial names to drive credibility for the campaign. I hit an internally-set KPI of 500 sign-ups for the competition within ~4 weeks.