The Problem
Visit Norway needed to reach a large, engaged UK readership with a campaign that felt like editorial rather than advertising — and that could simultaneously offer commercial space to Norwegian tourism partners. Delivering this within a $35K budget required tight control of a complex print production with multiple ad formats, stakeholders, and a fixed press deadline.

My Role
Print planning and layout: worked with the Guardian's flatplanning team to book the print slot and scope costs, then managed the 8-page color supplement layout across editorial content and multiple secondary ad formats for Norwegian tourism partners including Hurtigruten.

Editorial and creative oversight: oversaw the full internal production team — editorial, pictures, design, and sub-editing — and collaborated with the Commissioning Editor on writer selection to ensure the content met both Guardian editorial standards and Visit Norway's campaign goals.

The Outcome
8 Page full-color supplement with multiple ad formats
~270K print circulation
$35K budget